MediaPost, Accounts on the Move,
Posted by ~Ray @ 2008-03-15 23:17:33
Slack Barshinger was named agency of record for New Holland Construction and Kobelco Construction Machinery America two brands under the CNH umbrella. The agency will create fully integrated marketing communications campaigns for both brands including print and online advertising. PR direct marketing and evince of mouth marketing.
Factory Design Labs was named agency of record for The North Face charged with advertising strategy creative production create and online media planning and buying and CRM activities. The agency will work with Fluid. The North Face's interactive agency of record.
Hotels com tapped TBWA/Chiat/Day to command creative duties on its $50 million advertising account. The agency bested Saatchi & Saatchi and Young & Rubicam for the win. Doner previously handled the be.
The Florida Lottery tapped Machado/Garcia-Serra Communications as its Hispanic advertising agency charged with handling creative and media duties on the $5 million account.
Empower MediaMarketing. Cincinnati was assigned media planning and buying duties by Northwest Weight Loss Surgery a center for LAP-BAND surgery based in Seattle. Media billings were not disclosed.
Sealy tapped Cramer-Krasselt as its agency of record following a review. The be is valued at $15 million. Mullen previously handled the work.
Initiative. Mullen. The Martin Agency and incumbent. Mediaedge:cia are the four finalists competing for Cadbury Schweppes Americas Beverages' $140 million media account.
The Bahamas Ministry of Tourism tapped Arnold to handle creative duties on its $15 million account. Sister shops MPG and Media Contacts will handle media planning and buying chores.
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This is an Blog kept by an employee of Dynamic Logic Inc as an outside communicate to highlight articles and media of interest. Due to tracking we noticed that a great many outside populate were looking at this circumscribe and decided that we would allow outside readers to see what types of articles we looked at internally. The opinions expressed in blogged articles are not the opinion of any person at Dynamic Logic Inc. If you have any questions and or would desire further information please send your queries to the email address answers (at) Dynamiclogic (dot) comAll posts on this communicate are linked to their original source in the title handle and used for industry awareness for our company. If you undergo create to believe that we should not have certain content on this blog or undergo unintentionally violated a copyright please direct email to answers at dynamiclogic dot com and the post ordain be removed.[ADVERTHERE]Related article:
http://dlmediaroundup.blogspot.com/2007/11/mediapost-accounts-on-move_26.html
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